diff --git a/static/templates/stream_settings/add_subscribers_form.hbs b/static/templates/stream_settings/add_subscribers_form.hbs
index 3e73348504..d1f33111f6 100644
--- a/static/templates/stream_settings/add_subscribers_form.hbs
+++ b/static/templates/stream_settings/add_subscribers_form.hbs
@@ -2,7 +2,7 @@
     <div class="add_subscribers_container">
         <div class="pill-container person_picker">
             <div class="input" contenteditable="true"
-              data-placeholder="{{t 'Add subscribers. Use @usergroup or #streamname to bulk add subscribers.' }}">
+              data-placeholder="{{t 'Add subscribers. Use usergroup or #streamname to bulk add subscribers.' }}">
                 {{~! Squash whitespace so that placeholder is displayed when empty. ~}}
             </div>
         </div>