diff --git a/zerver/models.py b/zerver/models.py
index 226cf71308..4e9e29d8d5 100644
--- a/zerver/models.py
+++ b/zerver/models.py
@@ -494,7 +494,7 @@ class Realm(models.Model):
 
     def ensure_not_on_limited_plan(self) -> None:
         if self.plan_type == Realm.LIMITED:
-            raise JsonableError(_("Feature unavailable on your current plan."))
+            raise JsonableError(self.UPGRADE_TEXT_STANDARD)
 
     @property
     def subdomain(self) -> str:
diff --git a/zerver/tests/test_realm.py b/zerver/tests/test_realm.py
index 12c1595ebf..d5e4327202 100644
--- a/zerver/tests/test_realm.py
+++ b/zerver/tests/test_realm.py
@@ -709,7 +709,7 @@ class RealmTest(ZulipTestCase):
         req = dict(message_retention_days=ujson.dumps(10))
         result = self.client_patch('/json/realm', req)
         self.assert_json_error(
-            result, "Feature unavailable on your current plan.")
+            result, "Available on Zulip Standard. Upgrade to access.")
 
 
 class RealmAPITest(ZulipTestCase):
diff --git a/zerver/tests/test_upload.py b/zerver/tests/test_upload.py
index b667a5e49b..65432be69f 100644
--- a/zerver/tests/test_upload.py
+++ b/zerver/tests/test_upload.py
@@ -1371,7 +1371,7 @@ class RealmLogoTest(UploadSerializeMixin, ZulipTestCase):
         self.login_user(user_profile)
         with get_test_image_file(self.correct_files[0][0]) as fp:
             result = self.client_post("/json/realm/logo", {'file': fp, 'night': ujson.dumps(self.night)})
-        self.assert_json_error(result, 'Feature unavailable on your current plan.')
+        self.assert_json_error(result, 'Available on Zulip Standard. Upgrade to access.')
 
     def test_get_default_logo(self) -> None:
         self.login('hamlet')