diff --git a/static/templates/settings/realm-domains-modal.handlebars b/static/templates/settings/realm-domains-modal.handlebars
index 0147f30ead..992b4440ef 100644
--- a/static/templates/settings/realm-domains-modal.handlebars
+++ b/static/templates/settings/realm-domains-modal.handlebars
@@ -14,7 +14,7 @@
       </tbody>
       <tfoot>
         <tr id="add-alias-widget">
-          <td><input type="text" class="new-alias-domain" placeholder={{t "acme.com" }}></input></td>
+          <td><input type="text" class="new-alias-domain" placeholder="acme.com"></input></td>
           <td><input type="checkbox" class="new-alias-allow-subdomains"></input></td>
           <td><button type="button" class="btn btn-primary" id="submit-add-alias">{{t "Add" }}</button></td>
         </tr>
diff --git a/templates/zerver/register.html b/templates/zerver/register.html
index 5d4eb33069..228cc8d5a7 100644
--- a/templates/zerver/register.html
+++ b/templates/zerver/register.html
@@ -78,7 +78,7 @@ Form is validated both client-side using jquery-validate (see signup.js) and ser
         <div class="input-group grid">
             <label for="id_team_name" class="inline-block label-title">{{ _('Organization name') }}</label>
             <input id="id_team_name" class="required" type="text"
-                placeholder="{{ _("Acme") }}"
+                placeholder="Acme"
                 value="{% if form.realm_name.value() %}{{ form.realm_name.value() }}{% endif %}"
                 name="realm_name" maxlength="100" />
                 {% if form.realm_name.errors %}
@@ -101,7 +101,7 @@ Form is validated both client-side using jquery-validate (see signup.js) and ser
             </label>
             <div class="breakpoint">
                 <input id="id_team_subdomain" class="required" type="text"
-                    placeholder="{{ _("acme") }}"
+                    placeholder="acme"
                     value="{% if form.realm_subdomain.value() %}{{ form.realm_subdomain.value() }}{% endif %}"
                     name="realm_subdomain" maxlength="40" />
                 {% if realms_have_subdomains %}
diff --git a/tools/lint-all b/tools/lint-all
index bfed6431e0..79acc747cf 100755
--- a/tools/lint-all
+++ b/tools/lint-all
@@ -460,6 +460,10 @@ def build_custom_checkers(by_lang):
     html_rules = whitespace_rules + prose_style_rules + [
         {'pattern': 'placeholder="[^{]',
          'description': "`placeholder` value should be translatable.",
+         'exclude_line': [('templates/zerver/register.html', 'placeholder="acme"'),
+                          ('templates/zerver/register.html', 'placeholder="Acme"'),
+                          ('static/templates/settings/realm-domains-modal.handlebars',
+                           '<td><input type="text" class="new-alias-domain" placeholder="acme.com"></input></td>')],
          'exclude': set(["static/templates/settings/emoji-settings-admin.handlebars",
                          "static/templates/settings/realm-filter-settings-admin.handlebars",
                          "static/templates/settings/bot-settings.handlebars"])},