diff --git a/static/js/feature_flags.js b/static/js/feature_flags.js
index 5bcd4bcec4..25d9b5dbc5 100644
--- a/static/js/feature_flags.js
+++ b/static/js/feature_flags.js
@@ -42,7 +42,6 @@ exports.left_side_userlist = _.contains(['customer7.invalid'], page_params.domai
 // Still very beta:
 exports.fade_users_when_composing = page_params.staging || is_customer4;
 exports.use_socket = page_params.staging;
-exports.notify_on_send_not_in_view = page_params.staging;
 exports.show_huddles = page_params.staging || is_customer4;
 
 // Still burning in...
diff --git a/static/js/notifications.js b/static/js/notifications.js
index 1bb498cef5..5bbddfead2 100644
--- a/static/js/notifications.js
+++ b/static/js/notifications.js
@@ -385,9 +385,6 @@ function get_message_header(message) {
 }
 
 exports.possibly_notify_new_messages_outside_viewport = function (messages) {
-    if (!feature_flags.notify_on_send_not_in_view) {
-        return;
-    }
     _.each(messages, function (message) {
         if (message.sender_email !== page_params.email) {
             return;
@@ -420,9 +417,6 @@ exports.possibly_notify_new_messages_outside_viewport = function (messages) {
 // for callback when we have to check with the server if a message should be in
 // the current_msg_list (!can_apply_locally; a.k.a. "a search").
 exports.notify_messages_outside_current_search = function (messages) {
-    if (!feature_flags.notify_on_send_not_in_view) {
-        return;
-    }
     _.each(messages, function (message) {
         if (message.sender_email !== page_params.email) {
             return;