diff --git a/static/images/help/announce-message.png b/static/images/help/announce-message.png
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diff --git a/templates/zerver/help/announce-stream.md b/templates/zerver/help/announce-stream.md
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index 0000000000..4cbc991da3
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+++ b/templates/zerver/help/announce-stream.md
@@ -0,0 +1,11 @@
+# The #announce stream
+
+The #announce stream is just like other streams in most ways, but it's conventionally used for realm-wide announcements.
+
+![Example message](/static/images/help/announce-message.png)
+
+By default, everybody is subscribed to this stream. For this reason, you'll want to keep the traffic on it low, so that people don't mute it and miss an important announcement.
+
+Additionally, Zulip's notification bot uses this stream for its messages.
+
+
diff --git a/templates/zerver/help/index.md b/templates/zerver/help/index.md
index 0e96543450..4cc64ee194 100644
--- a/templates/zerver/help/index.md
+++ b/templates/zerver/help/index.md
@@ -87,7 +87,7 @@ as a “**realm**”.
 * [Create a stream](/help/create-a-stream)
 * [View your current stream subscriptions](/help/browse-and-join-streams#browse-streams)
 * View messages from a stream
-* The #announce stream
+* [The #announce stream](/help/announce-stream)
 * [Add or invite someone to a stream](/help/add-invite-stream)
 * Change the stream description
 * [Rename a stream](/help/rename-stream)