diff --git a/humbug/urls.py b/humbug/urls.py
index f0559510f3..4e1fea78ae 100644
--- a/humbug/urls.py
+++ b/humbug/urls.py
@@ -41,7 +41,8 @@ urlpatterns = patterns('',
     url(r'^terms$',   'django.views.generic.simple.direct_to_template', {'template': 'zephyr/terms.html'}),
     url(r'^privacy$', 'django.views.generic.simple.direct_to_template', {'template': 'zephyr/privacy.html'}),
 
-    # New user "tutorial"
+    # "About Humbug" information
+    url(r'^what-is-humbug$', 'django.views.generic.simple.direct_to_template', {'template': 'zephyr/what-is-humbug.html'}),
     url(r'^new-user$', 'django.views.generic.simple.direct_to_template', {'template': 'zephyr/new-user.html'}),
 
     # API and integrations documentation
diff --git a/templates/zephyr/what-is-humbug.html b/templates/zephyr/what-is-humbug.html
new file mode 100644
index 0000000000..ab4494adac
--- /dev/null
+++ b/templates/zephyr/what-is-humbug.html
@@ -0,0 +1,41 @@
+{% extends "zephyr/portico.html" %}
+
+{# A brief "What is Humbug?" explanation page #}
+
+{% block portico_content %}
+<div class="row-fluid">
+  <div class="span8">
+    <p class="lead">The group communication product you've always wanted.</p>
+
+    <p>Email. We all get too much of it.</p>
+
+    <p>Why? Because there really isn't anything better out there
+    today. <em>Maybe</em> you're using a chat system for some
+    messages, but by and large, everything else is going to your
+    email. And while that may have worked in 1970, email is no longer
+    a good catch-all for your communication in this day and age.</p>
+
+    <p>More concerningly, the most important kind of
+    communication&mdash;group conversation&mdash;isn't being done
+    electronically today at all. Email is neither instantaneous nor
+    conversational. Getting a substantive back-and-forth going on
+    Twitter or Facebook is an exercise in frustration. And the group
+    "chat" products that exist today are a mess&mdash;their model is
+    all wrong.</p>
+
+    <p>What would a good system do? Well, for starters, it would:</p>
+    <ul>
+      <li>Encourage truly conversational interactions (which means that it must support real-time communication), but also</li>
+      <li>Work naturally when people aren't online at the same time, and</li>
+      <li>Let you easily follow many different conversations</li>
+    </ul>
+
+    <p><strong>That's where Humbug comes in</strong>. Based on our
+    experience at MIT, Ksplice, and Oracle, we're solving this
+    problem, with a webapp and native mobile apps for Android and
+    iPhone. We are currently in closed beta.</p>
+
+    <p><strong>Interested?</strong> <a href="/new-user">Learn more</a>.</p>
+  </div>
+</div>
+{% endblock %}