diff --git a/app/controllers/api/v1/accounts/conversations/unread_counts_controller.rb b/app/controllers/api/v1/accounts/conversations/unread_counts_controller.rb
index 6b1ee90e63c..d9f15613be7 100644
--- a/app/controllers/api/v1/accounts/conversations/unread_counts_controller.rb
+++ b/app/controllers/api/v1/accounts/conversations/unread_counts_controller.rb
@@ -1,6 +1,16 @@
 class Api::V1::Accounts::Conversations::UnreadCountsController < Api::V1::Accounts::BaseController
+  before_action :ensure_unread_counts_enabled
+
   def index
     counts = ::Conversations::UnreadCounts::Counter.new(account: Current.account, user: Current.user).perform
     render json: { payload: counts }
   end
+
+  private
+
+  def ensure_unread_counts_enabled
+    return if Current.account.feature_enabled?('conversation_unread_counts')
+
+    render json: { error: I18n.t('errors.conversations.unread_counts.feature_not_enabled') }, status: :forbidden
+  end
 end
diff --git a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
index 0fccfbee59b..d9f523dfcac 100644
--- a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
+++ b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
@@ -61,9 +61,21 @@ const hasAdvancedAssignment = computed(() => {
   );
 });
 
-const fetchConversationUnreadCounts = currentAccountId => {
+const hasConversationUnreadCounts = computed(() => {
+  return isFeatureEnabledonAccount.value(
+    accountId.value,
+    FEATURE_FLAGS.CONVERSATION_UNREAD_COUNTS
+  );
+});
+
+const fetchConversationUnreadCounts = ([currentAccountId, isEnabled]) => {
   if (!currentAccountId) return;
 
+  if (!isEnabled) {
+    store.dispatch('conversationUnreadCounts/clear');
+    return;
+  }
+
   store.dispatch('conversationUnreadCounts/get');
 };
 
@@ -188,7 +200,7 @@ onMounted(() => {
   store.dispatch('customViews/get', 'contact');
 });
 
-watch(accountId, fetchConversationUnreadCounts, {
+watch([accountId, hasConversationUnreadCounts], fetchConversationUnreadCounts, {
   immediate: true,
 });
 
diff --git a/app/javascript/dashboard/featureFlags.js b/app/javascript/dashboard/featureFlags.js
index b97e309840f..00a79763b87 100644
--- a/app/javascript/dashboard/featureFlags.js
+++ b/app/javascript/dashboard/featureFlags.js
@@ -46,6 +46,7 @@ export const FEATURE_FLAGS = {
   COMPANIES: 'companies',
   ADVANCED_SEARCH: 'advanced_search',
   CONVERSATION_REQUIRED_ATTRIBUTES: 'conversation_required_attributes',
+  CONVERSATION_UNREAD_COUNTS: 'conversation_unread_counts',
 };
 
 export const PREMIUM_FEATURES = [
diff --git a/app/javascript/dashboard/helper/actionCable.js b/app/javascript/dashboard/helper/actionCable.js
index a2caab5f559..e6f2993e432 100644
--- a/app/javascript/dashboard/helper/actionCable.js
+++ b/app/javascript/dashboard/helper/actionCable.js
@@ -13,6 +13,7 @@ import {
 } from 'dashboard/composables/useWhatsappCallSession';
 import { VOICE_CALL_PROVIDERS } from 'dashboard/helper/inbox';
 import { VOICE_CALL_DIRECTION } from 'dashboard/components-next/message/constants';
+import { FEATURE_FLAGS } from 'dashboard/featureFlags';
 
 const { isImpersonating } = useImpersonation();
 const UNREAD_COUNTS_REFETCH_THROTTLE_MS = 5000;
@@ -171,10 +172,23 @@ class ActionCableConnector extends BaseActionCableConnector {
   };
 
   fetchConversationUnreadCounts = () => {
+    if (!this.isConversationUnreadCountsEnabled()) return;
+
     this.lastUnreadCountsFetchAt = Date.now();
     this.app.$store.dispatch('conversationUnreadCounts/get');
   };
 
+  isConversationUnreadCountsEnabled = () => {
+    const accountId = this.app.$store.getters.getCurrentAccountId;
+    const isFeatureEnabled =
+      this.app.$store.getters['accounts/isFeatureEnabledonAccount'];
+
+    return isFeatureEnabled?.(
+      accountId,
+      FEATURE_FLAGS.CONVERSATION_UNREAD_COUNTS
+    );
+  };
+
   onTypingOn = ({ conversation, user }) => {
     const conversationId = conversation.id;
 
diff --git a/app/javascript/dashboard/helper/specs/actionCable.spec.js b/app/javascript/dashboard/helper/specs/actionCable.spec.js
index 2085b415aeb..8ba411a5f03 100644
--- a/app/javascript/dashboard/helper/specs/actionCable.spec.js
+++ b/app/javascript/dashboard/helper/specs/actionCable.spec.js
@@ -30,6 +30,7 @@ describe('ActionCableConnector - Copilot Tests', () => {
         dispatch: mockDispatch,
         getters: {
           getCurrentAccountId: 1,
+          'accounts/isFeatureEnabledonAccount': vi.fn(() => true),
         },
       },
     };
@@ -88,6 +89,21 @@ describe('ActionCableConnector - Copilot Tests', () => {
       expect(mockDispatch).toHaveBeenCalledWith('conversationUnreadCounts/get');
     });
 
+    it('does not refetch unread counts when unread count feature is disabled', () => {
+      store.$store.getters[
+        'accounts/isFeatureEnabledonAccount'
+      ].mockReturnValue(false);
+
+      actionCable.onReceived({
+        event: 'conversation.unread_count_changed',
+        data: { account_id: 1 },
+      });
+
+      expect(mockDispatch).not.toHaveBeenCalledWith(
+        'conversationUnreadCounts/get'
+      );
+    });
+
     it('should throttle unread count refetches for repeated events', () => {
       vi.useFakeTimers();
       vi.setSystemTime(new Date('2026-01-01T00:00:00Z'));
diff --git a/app/javascript/dashboard/store/modules/conversationUnreadCounts.js b/app/javascript/dashboard/store/modules/conversationUnreadCounts.js
index edffed4fd42..0503c080666 100644
--- a/app/javascript/dashboard/store/modules/conversationUnreadCounts.js
+++ b/app/javascript/dashboard/store/modules/conversationUnreadCounts.js
@@ -48,6 +48,9 @@ export const actions = {
       // Ignore errors so the sidebar can continue rendering without badges.
     }
   },
+  clear({ commit }) {
+    commit(types.SET_CONVERSATION_UNREAD_COUNTS, {});
+  },
 };
 
 export const mutations = {
diff --git a/app/javascript/dashboard/store/modules/specs/conversationUnreadCounts/actions.spec.js b/app/javascript/dashboard/store/modules/specs/conversationUnreadCounts/actions.spec.js
index 0974689d50f..3100cdd10cd 100644
--- a/app/javascript/dashboard/store/modules/specs/conversationUnreadCounts/actions.spec.js
+++ b/app/javascript/dashboard/store/modules/specs/conversationUnreadCounts/actions.spec.js
@@ -39,4 +39,15 @@ describe('#actions', () => {
       expect(commit).not.toHaveBeenCalled();
     });
   });
+
+  describe('#clear', () => {
+    it('clears unread counts', () => {
+      actions.clear({ commit });
+
+      expect(commit).toHaveBeenCalledWith(
+        types.SET_CONVERSATION_UNREAD_COUNTS,
+        {}
+      );
+    });
+  });
 });
diff --git a/app/listeners/action_cable_listener.rb b/app/listeners/action_cable_listener.rb
index 86fba29a056..3bc22150465 100644
--- a/app/listeners/action_cable_listener.rb
+++ b/app/listeners/action_cable_listener.rb
@@ -92,7 +92,7 @@ class ActionCableListener < BaseListener
 
   def conversation_unread_count_changed(event)
     account, inbox_members = ::Conversations::UnreadCounts::BroadcastScope.new(event).perform
-    return if account.blank?
+    return if account.blank? || !account.feature_enabled?('conversation_unread_counts')
 
     tokens = user_tokens(account, inbox_members)
 
diff --git a/app/models/account.rb b/app/models/account.rb
index 8d66acca8dc..667058a2f0c 100644
--- a/app/models/account.rb
+++ b/app/models/account.rb
@@ -109,6 +109,7 @@ class Account < ApplicationRecord
 
   before_validation :validate_limit_keys
   after_create_commit :notify_creation
+  after_update_commit :clear_unread_conversation_counts_cache, if: :saved_change_to_feature_conversation_unread_counts?
   after_destroy :remove_account_sequences
 
   def agents
diff --git a/app/services/conversations/unread_counts/listener.rb b/app/services/conversations/unread_counts/listener.rb
index 72961363983..28792d884b1 100644
--- a/app/services/conversations/unread_counts/listener.rb
+++ b/app/services/conversations/unread_counts/listener.rb
@@ -4,6 +4,7 @@ class Conversations::UnreadCounts::Listener < BaseListener
   def message_created(event)
     message, = extract_message_and_account(event)
     return unless message.incoming?
+    return unless message.account.feature_enabled?('conversation_unread_counts')
 
     refresh(message.conversation)
   end
@@ -35,7 +36,7 @@ class Conversations::UnreadCounts::Listener < BaseListener
     return if conversation_data.blank?
 
     account = Account.find_by(id: conversation_data[:account_id])
-    return if account.blank?
+    return unless account&.feature_enabled?('conversation_unread_counts')
     return unless remove_deleted_conversation(account, conversation_data)
 
     Rails.configuration.dispatcher.dispatch(CONVERSATION_UNREAD_COUNT_CHANGED, Time.zone.now, conversation_data: conversation_data.to_h)
diff --git a/app/services/conversations/unread_counts/notifier.rb b/app/services/conversations/unread_counts/notifier.rb
index 461945f2cfd..652fbde3a56 100644
--- a/app/services/conversations/unread_counts/notifier.rb
+++ b/app/services/conversations/unread_counts/notifier.rb
@@ -9,6 +9,8 @@ class Conversations::UnreadCounts::Notifier
   end
 
   def perform
+    return false unless conversation.account.feature_enabled?('conversation_unread_counts')
+
     return false unless ::Conversations::UnreadCounts::Refresher.new(conversation, changed_attributes: changed_attributes).perform
 
     Rails.configuration.dispatcher.dispatch(CONVERSATION_UNREAD_COUNT_CHANGED, Time.zone.now, conversation: conversation)
diff --git a/config/features.yml b/config/features.yml
index 8444b737975..03105588b6b 100644
--- a/config/features.yml
+++ b/config/features.yml
@@ -19,9 +19,8 @@
   help_url: https://chwt.app/hc/fb
 - name: conversation_unread_counts
   display_name: Conversation Unread Counts
-  enabled: true
+  enabled: false
   chatwoot_internal: true
-  deprecated: true
 - name: ip_lookup
   display_name: IP Lookup
   enabled: false
diff --git a/config/locales/en.yml b/config/locales/en.yml
index b6b336f4560..8b8202f1c87 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -81,6 +81,9 @@ en:
     saml:
       feature_not_enabled: SAML feature not enabled for this account
       sso_not_enabled: SAML SSO is not enabled for this installation
+    conversations:
+      unread_counts:
+        feature_not_enabled: Conversation unread counts feature not enabled for this account
     data_import:
       data_type:
         invalid: Invalid data type
diff --git a/spec/controllers/api/v1/accounts/conversations_controller_spec.rb b/spec/controllers/api/v1/accounts/conversations_controller_spec.rb
index 39bdb398c7c..f8fd446d2e4 100644
--- a/spec/controllers/api/v1/accounts/conversations_controller_spec.rb
+++ b/spec/controllers/api/v1/accounts/conversations_controller_spec.rb
@@ -126,32 +126,47 @@ RSpec.describe 'Conversations API', type: :request do
         Conversations::UnreadCounts::Store.clear_account!(account.id)
       end
 
-      it 'returns unread conversation counts scoped to the signed-in user' do
-        create_unread_conversation(account: account, inbox: visible_inbox, labels: [label.title])
-        create_unread_conversation(account: account, inbox: hidden_inbox, labels: [label.title])
+      context 'when conversation unread counts feature is enabled' do
+        before do
+          account.enable_features!(:conversation_unread_counts)
+        end
 
-        get "/api/v1/accounts/#{account.id}/conversations/unread_counts",
-            headers: agent.create_new_auth_token,
-            as: :json
+        it 'returns unread conversation counts scoped to the signed-in user' do
+          create_unread_conversation(account: account, inbox: visible_inbox, labels: [label.title])
+          create_unread_conversation(account: account, inbox: hidden_inbox, labels: [label.title])
 
-        expect(response).to have_http_status(:success)
-        expect(response.parsed_body['payload']).to eq(
-          'inboxes' => { visible_inbox.id.to_s => 1 },
-          'labels' => { label.id.to_s => 1 },
-          'teams' => {}
-        )
+          get "/api/v1/accounts/#{account.id}/conversations/unread_counts",
+              headers: agent.create_new_auth_token,
+              as: :json
+
+          expect(response).to have_http_status(:success)
+          expect(response.parsed_body['payload']).to eq(
+            'inboxes' => { visible_inbox.id.to_s => 1 },
+            'labels' => { label.id.to_s => 1 },
+            'teams' => {}
+          )
+        end
+
+        it 'returns unread team conversation counts scoped to the signed-in user' do
+          create_unread_conversation(account: account, inbox: visible_inbox, team: team)
+          create_unread_conversation(account: account, inbox: hidden_inbox, team: team)
+
+          get "/api/v1/accounts/#{account.id}/conversations/unread_counts",
+              headers: agent.create_new_auth_token,
+              as: :json
+
+          expect(response).to have_http_status(:success)
+          expect(response.parsed_body['payload']['teams']).to eq(team.id.to_s => 1)
+        end
       end
 
-      it 'returns unread team conversation counts scoped to the signed-in user' do
-        create_unread_conversation(account: account, inbox: visible_inbox, team: team)
-        create_unread_conversation(account: account, inbox: hidden_inbox, team: team)
-
+      it 'returns forbidden when conversation unread counts feature is disabled' do
         get "/api/v1/accounts/#{account.id}/conversations/unread_counts",
             headers: agent.create_new_auth_token,
             as: :json
 
-        expect(response).to have_http_status(:success)
-        expect(response.parsed_body['payload']['teams']).to eq(team.id.to_s => 1)
+        expect(response).to have_http_status(:forbidden)
+        expect(response.parsed_body['error']).to eq('Conversation unread counts feature not enabled for this account')
       end
     end
   end
@@ -833,6 +848,7 @@ RSpec.describe 'Conversations API', type: :request do
       end
 
       it 'refreshes unread count cache when conversation is marked read' do
+        account.enable_features!(:conversation_unread_counts)
         conversation.update!(agent_last_seen_at: 1.hour.ago)
         create(:message, account: account, inbox: conversation.inbox, conversation: conversation, message_type: :incoming, created_at: 5.minutes.ago)
         Conversations::UnreadCounts::Builder.new(account).build_base!
@@ -920,6 +936,7 @@ RSpec.describe 'Conversations API', type: :request do
       end
 
       it 'refreshes unread count cache when conversation is marked unread' do
+        account.enable_features!(:conversation_unread_counts)
         conversation.update!(agent_last_seen_at: 1.minute.from_now, assignee_last_seen_at: 1.minute.from_now)
         Conversations::UnreadCounts::Builder.new(account).build_base!
 
diff --git a/spec/listeners/action_cable_listener_spec.rb b/spec/listeners/action_cable_listener_spec.rb
index f8d50060fee..cdb9a93cbbd 100644
--- a/spec/listeners/action_cable_listener_spec.rb
+++ b/spec/listeners/action_cable_listener_spec.rb
@@ -237,6 +237,10 @@ describe ActionCableListener do
     let!(:agent_without_inbox_access) { create(:user, account: account, role: :agent) }
     let!(:event) { Events::Base.new(event_name, Time.zone.now, conversation: conversation) }
 
+    before do
+      account.enable_features!(:conversation_unread_counts)
+    end
+
     it 'sends a lightweight refresh event to inbox agents and admins' do
       expect(conversation.inbox.reload.inbox_members.count).to eq(1)
 
@@ -261,6 +265,14 @@ describe ActionCableListener do
       listener.conversation_unread_count_changed(event)
     end
 
+    it 'does not broadcast when conversation unread counts feature is disabled' do
+      account.disable_features!(:conversation_unread_counts)
+
+      expect(ActionCableBroadcastJob).not_to receive(:perform_later)
+
+      listener.conversation_unread_count_changed(event)
+    end
+
     it 'supports deleted conversation data' do
       event = Events::Base.new(
         event_name,
diff --git a/spec/models/account_spec.rb b/spec/models/account_spec.rb
index 76dbbcba23b..38ca9694aaf 100644
--- a/spec/models/account_spec.rb
+++ b/spec/models/account_spec.rb
@@ -50,6 +50,44 @@ RSpec.describe Account do
     end
   end
 
+  describe 'conversation unread counts feature flag' do
+    let(:account) { create(:account) }
+    let(:inbox) { create(:inbox, account: account) }
+    let(:store) { Conversations::UnreadCounts::Store }
+    let(:inbox_key) { store.inbox_key(account.id, inbox.id) }
+
+    after do
+      store.clear_account!(account.id)
+    end
+
+    it 'clears unread count cache when the feature is enabled' do
+      build_unread_count_cache
+
+      account.enable_features!(:conversation_unread_counts)
+
+      expect(store.base_ready?(account.id)).to be(false)
+      expect(store.assignment_ready?(account.id)).to be(false)
+      expect(store.counts_for_keys([inbox_key])).to eq(inbox_key => 0)
+    end
+
+    it 'clears unread count cache when the feature is disabled' do
+      account.enable_features!(:conversation_unread_counts)
+      build_unread_count_cache
+
+      account.disable_features!(:conversation_unread_counts)
+
+      expect(store.base_ready?(account.id)).to be(false)
+      expect(store.assignment_ready?(account.id)).to be(false)
+      expect(store.counts_for_keys([inbox_key])).to eq(inbox_key => 0)
+    end
+
+    def build_unread_count_cache
+      store.mark_base_ready!(account.id)
+      store.mark_assignment_ready!(account.id)
+      store.add_base_membership(account_id: account.id, inbox_id: inbox.id, label_ids: [], conversation_id: 1)
+    end
+  end
+
   describe 'inbound_email_domain' do
     let(:account) { create(:account) }
 
diff --git a/spec/services/conversations/unread_counts/listener_spec.rb b/spec/services/conversations/unread_counts/listener_spec.rb
index a8a4003655b..fbb0a083505 100644
--- a/spec/services/conversations/unread_counts/listener_spec.rb
+++ b/spec/services/conversations/unread_counts/listener_spec.rb
@@ -11,6 +11,7 @@ RSpec.describe Conversations::UnreadCounts::Listener do
   end
 
   it 'refreshes unread counts when an incoming message is created' do
+    account.enable_features!(:conversation_unread_counts)
     message = create(:message, account: account, inbox: conversation.inbox, conversation: conversation, message_type: :incoming)
     event = Events::Base.new('message.created', Time.zone.now, message: message)
 
@@ -29,6 +30,17 @@ RSpec.describe Conversations::UnreadCounts::Listener do
     expect(Conversations::UnreadCounts::Notifier).not_to have_received(:new)
   end
 
+  it 'ignores incoming message creation when conversation unread counts are disabled' do
+    message = create(:message, account: account, inbox: conversation.inbox, conversation: conversation, message_type: :incoming)
+    event = Events::Base.new('message.created', Time.zone.now, message: message)
+
+    expect(message).not_to receive(:conversation)
+
+    listener.message_created(event)
+
+    expect(Conversations::UnreadCounts::Notifier).not_to have_received(:new)
+  end
+
   it 'refreshes unread counts when conversation status changes' do
     changed_attributes = { 'status' => %w[open resolved] }
     event = Events::Base.new('conversation.status_changed', Time.zone.now, conversation: conversation, changed_attributes: changed_attributes)
@@ -78,6 +90,7 @@ RSpec.describe Conversations::UnreadCounts::Listener do
   end
 
   it 'removes unread count memberships when a conversation is deleted' do
+    account.enable_features!(:conversation_unread_counts)
     label = create(:label, account: account)
     team = create(:team, account: account)
     assignee = create(:user, account: account)
diff --git a/spec/services/conversations/unread_counts/notifier_spec.rb b/spec/services/conversations/unread_counts/notifier_spec.rb
index 6c6028548c4..1b35d37f6fb 100644
--- a/spec/services/conversations/unread_counts/notifier_spec.rb
+++ b/spec/services/conversations/unread_counts/notifier_spec.rb
@@ -6,6 +6,7 @@ RSpec.describe Conversations::UnreadCounts::Notifier do
   let(:refresh_result) { true }
 
   before do
+    conversation.account.enable_features!(:conversation_unread_counts)
     allow(Conversations::UnreadCounts::Refresher).to receive(:new).and_return(refresher)
     allow(Rails.configuration.dispatcher).to receive(:dispatch)
   end
@@ -29,4 +30,19 @@ RSpec.describe Conversations::UnreadCounts::Notifier do
       expect(Rails.configuration.dispatcher).not_to have_received(:dispatch)
     end
   end
+
+  context 'when conversation unread counts feature is disabled' do
+    before do
+      conversation.account.disable_features!(:conversation_unread_counts)
+      allow(Conversations::UnreadCounts::Store).to receive(:clear_account!)
+    end
+
+    it 'does not refresh, clear cache, or dispatch unread count changed event' do
+      described_class.new(conversation).perform
+
+      expect(Conversations::UnreadCounts::Refresher).not_to have_received(:new)
+      expect(Conversations::UnreadCounts::Store).not_to have_received(:clear_account!)
+      expect(Rails.configuration.dispatcher).not_to have_received(:dispatch)
+    end
+  end
 end